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Home - Category: Latest trends, and Insight

January 22, 2024 by International Brand Equity Sales

9 Ways to Leverage AI Tools for Business Growth: A Comprehensive Guide

With the global AI market projected to reach $1 trillion by 2027 (Precedence Research), companies are turning to AI technology to drive quantifiable business growth. Artificial Intelligence allows businesses to automate processes, gain […]

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Google Doodle marking 25th birthday of Google
January 20, 2024 by International Brand Equity Latest trends, and Insight

18 Fascinating Facts About Google

Google, a name synonymous with internet searching and so much more, has an intriguing and dynamic history filled with fascinating facts. Born from a simple yet revolutionary idea in the dorms of Stanford […]

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Screen grab of Cloudflare firing video that went viral
January 13, 2024 by International Brand Equity Latest trends, and Insight

Cloudflare Dismissal Goes Viral: The Viral TikTok Firing and Its Aftermath

The viral TikTok video involving Brittany Pietsch, a former Cloudflare employee, has garnered significant attention and sparked debate over the nature of her dismissal from the company. Pietsch recorded her firing via a […]

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Big Tech Layoffs
January 12, 2024 by International Brand Equity Latest trends, and Insight

Explaining the Wave of Layoffs in Big Tech Companies in 2023 & 2024

In 2023 and into 2024, several high-profile tech companies announced significant job cuts, affecting thousands of employees. Seismic workforce reductions have capsized hundreds of thousands of tech jobs, from software engineers to sales […]

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Google HQ in Mountain View, California
January 12, 2024 by International Brand Equity Latest trends, and Insight

Google Lays Off Hundreds Across Pixel, Nest, Fitbit, and AR Teams

Google laid off hundreds of employees across its Pixel, Nest, Fitbit, Assistant, and augmented reality divisions on Thursday. The cuts come as part of a broader effort to restructure some teams for efficiency […]

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Screengrab from Tiger Woods website
January 10, 2024 by International Brand Equity Latest trends, and Insight

Golf Icon Tiger Woods Ends Longstanding Partnership with Nike

Golf legend Tiger Woods has announced the conclusion of his iconic 27-year partnership with sports apparel giant Nike. This move marks the end of one of the most significant and enduring relationships in […]

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Apple next gen car play
January 2, 2024 by International Brand Equity Latest trends, and Insight

Porsche and Aston Martin Gear Up for Next-Gen Apple CarPlay Integration

Porsche and Aston Martin are set to integrate the next generation of Apple CarPlay into their vehicles, showcasing a significant evolution in in-car entertainment and connectivity systems. This advanced CarPlay system will be […]

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8 Passengers Facebook Page Screen Grab
December 20, 2023 by International Brand Equity Latest trends, and Insight

Star Parenting YouTube Vlogger Subjected Her Kids to Months of Abuse

Ruby Franke, formerly one-half of the popular conservative Christian “8 Passengers” YouTube family vlogging channel, pleaded guilty on Monday to four counts of second-degree felony aggravated child abuse targeting her two youngest children […]

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KLM website
December 19, 2023 by International Brand Equity Latest trends, and Insight

KLM Faces Dutch Court Over Greenwashing Allegations

Dutch airline KLM is currently standing trial in Amsterdam, accused by environmental group Fossil Free of misleading customers through its “Fly Responsibly” advertising campaign. This case reflects a growing concern over ‘greenwashing’ in […]

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Engaging infographic focused on the theme of advertising in India
December 18, 2023 by International Brand Equity Featured Stories, Latest trends, and Insight

India’s Advertising Market Growth in 2024

India’s advertising market is poised for significant growth, expected to reach a market size of INR 1099 billion ($14 billion) by 2024, marking an 11.4% increase. This growth trajectory follows an 11.8% rise […]

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