Considering hosting or attending your own virtual event? Here are seven virtual events best practices you should consider before hosting or attending your own virtual event to make sure you have the best […]
Building the Best Trade Show Booth: Tips and Tricks
A trade show booth is a perfect opportunity to show the world what you are truly capable of. You can give potential customers a sneak peek into your company or product, while letting […]
Virtual Meetings Guide 2023: Ideas, Tools & Platforms
Virtual meetings are quickly becoming the norm in today’s workplace, with nearly 70% of respondents to a recent survey using them at least once a week. If you want to improve your team’s […]
20 Best Virtual Event Platforms for 2024
A virtual event platform is a key to success when it comes to online events of any kind, whether you’re using them as lead generation tools or to connect with your customers on […]
Virtual Events: The Ultimate Guide (2024)
Today, virtual events have become a powerful tool for brands to connect with their target audience. Virtual events help brands to connect with their target audience in an intimate way. Instead of them […]
Nominations for the International Brand Equity (IBE) India Property Awards 2022 and Best Brand Awards 2022 are now open.
Bangalore, Karnataka, India: International Brand Equity (IBE), the leading brand market research company, marketing consulting, and business news magazine, is back with the 2022 edition of the India Property Awards and Best Brand […]
IBE INDIA PROPERTY AWARDS 2022 NOMINATIONS ARE OPEN!!
International Brand Equity IBE, the leading brand market research company & business news magazine is back with the 7th edition of the India Property Awards 2022. The event will be held on 11th […]
What is Brand Marketing? Basics & Strategy
With so many brands competing in today’s world, it’s important to be strategic about how you approach your company’s brand marketing strategy. A strong marketing campaign will help a business reach its desired […]
Branding 101: The Fundamentals of Branding
A brand is the way that you want to be seen by your customers. It can feel like a difficult process to create a standout brand, but it doesn’t have to be. Building […]
How to Build Brand Equity
Brand equity is a vital component of any successful marketing strategy. It encompasses the perceived value, perception, and recognition of a brand by consumers. Building strong brand equity leads to increased customer loyalty, […]