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Home Latest trends, and Insight

Puma India Welcomes Mohammed Shami as Brand Ambassador

International Brand Equity by International Brand Equity
October 14, 2023
in Latest trends, and Insight
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Puma India Welcomes Mohammed Shami as Brand Ambassador

In a recent press release, Puma India announced the onboarding of Mohammed Shami, the revered fast bowler from Team India, as its newest brand ambassador. This partnership will see Shami endorsing Puma’s extensive range of footwear, apparel, and accessories through a series of activities and campaigns spread out over the year.

Mohammed Shami, known for his cricketing prowess and speedy deliveries, now joins the esteemed league of Puma ambassadors, sharing the platform with sports icons like Virat Kohli, Usain Bolt, Neymar Jr, and MC Mary Kom among others.

Karthik Balagopalan, the Managing Director of Puma India, expressed enthusiasm over this collaboration. He remarked that bringing Shami into the Puma family underscores their dedication to cricket. Balagopalan sees Shami’s remarkable track record across cricketing formats as a reflection of Puma’s brand values of relentless courage, spirit, and finesse. He added that Shami’s association with Puma is envisioned not only to inspire fans and athletes but also to drive forward the sports culture in India.

Expressing his excitement, Mohammed Shami stated, “Just like every fast bowler in the world, I love speed and when you talk about speed, nothing beats faster Puma. While I strive for excellence on the cricket field, Puma continues to create path-breaking products that aid athletes like me to be the fastest in their game.” He further added, “I am delighted to be part of the Puma family and it’s an amazing feeling to join their star-studded roster.”

Puma has also developed a new bowling spike featuring a mid-sole designed for runners to support fast bowlers, reiterating their commitment to cater to the specific needs of athletes and to innovate in the realm of sports gear.

This collaboration is seen as a significant stride in Puma India’s journey towards fostering a stronger sports culture in the country, while also providing a platform for celebrated athletes like Mohammed Shami to inspire many more to pursue excellence in sports.

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