Market Research and Advisory

International Brand Equity (IBE) Market Research provides end-to-end market intelligence, advisory, and consulting that turns complex questions into clear, revenue-focused decisions for leadership teams across B2B and B2C markets.

Service overview

IBE delivers integrated qualitative and quantitative research, competitive intelligence, customer insights, and pricing research to validate markets, de-risk investments, and accelerate go-to-market execution. Projects are led by senior domain specialists, backed by rigorous methodology, transparent reporting, and global multi-language coverage.

Core services

  • Market landscaping and sizing: TAM/SAM/SOM, growth drivers, barriers, regulatory scans, and opportunity timing to inform entry and expansion.

  • Customer and buyer insights: ICP definition, JTBD, journey mapping, message testing, and churn/win-loss analysis for conversion uplift.

  • Product and pricing research: concept testing, feature trade-offs, pricing sensitivity, value communication, and packaging optimization.

  • Competitive intelligence: benchmarking, positioning gaps, channel/partner mapping, and early-signal tracking for category advantage.

  • Brand and communications: awareness, perception, and creative testing to sharpen positioning and increase media ROI.

  • Thought leadership: executive surveys and expert panels that generate credible narratives for brand authority and pipeline growth.

Consulting and advisory

  • Strategy activation: translating insights into GTM plans, resource allocation, and execution roadmaps tied to measurable ROI.

  • Growth programs: market expansion, category creation, and account-based strategies backed by evidence-led playbooks.

  • Due diligence: M&A and partnership screening using primary validation, expert interviews, and risk-scenario modeling.

Methodologies

  • Surveys and panels: precise sampling with hard-to-reach B2B audiences, complex logic scripting, and rapid fieldwork.

  • In-depth interviews and focus groups: moderated sessions with decision-makers, users, and ecosystem experts for nuanced context.

  • Data analytics: segmentation, driver analysis, conjoint, MaxDiff, TURF, and pricing models to quantify impact.

  • Secondary research: structured synthesis of published sources, filings, and databases to complement primary data.

Industries served

Technology, SaaS, AI, fintech, healthcare, industrials, energy, consumer goods, automotive, and real estate, with tailored frameworks for each sector’s decision cycles and compliance context.

Why IBE

  • End-to-end execution: instrument design, fieldwork, analytics, insight synthesis, and executive-ready deliverables.

Deliverables

  • Executive summaries and board packs with clear decisions, scenarios, and next-step playbooks.

  • Interactive dashboards and data books for ongoing stakeholder use.

  • Workshop facilitation to align teams around findings and prioritize actions.

Outcomes

  • Faster, lower-risk decisions grounded in first-party evidence and expert validation.

  • Sharper GTM focus—clear ICPs, winning messages, optimal channels, and pricing confidence.

  • Scalable research frameworks that support repeatable growth across markets and buyer segments.

Contact Us

Call: +919606955135 Email: saurabh@internationalbrandequity.com

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